Why Syndicated E-commerce? Syndicated E-commerce is a vehicle for goods and services to be offered and sales to occur to the broadest possible market seamlessly. It allows purveyors of goods and services to harness the power of the Internet. In offline retailing, store operators have long known that locating a store in an area that is convenient to its customers is a critical component to success. E-commerce syndication builds upon this premise by pushing the branded, co-branded, or private label e-commerce experience out to the websites which have the target audience.