Syndicated E-commerce In 1997 Century Technology Group, an Atlanta based consulting and business development company co-founded by Daniel D. Ross, invented syndicated e-commerce and established the first syndicated e-commerce business model. This business model enabled sellers of goods and services to collaborate with high-traffic websites to generate commerce revenues. Out of this operating business Nexchange Corporation was founded. The Nexchange business model allowed “Merchants” to sell its goods and services to a much larger audience, and its content website “Hosts” to monetize their traffic without sending their visitors to another website. Nexchange facilitated the interaction between its Merchants and Hosts by providing a robust technology platform and value-added merchandising services and technologies that improve and automate their ability to generate commerce. According to PC Data (now Neilsen/Netratings), in 2000 Nexchange’s Hosts network reached 55.4% of the total U.S. Internet users compared to Yahoo at 68%, AOL at 56% and MSN at 50%. Goods and services were being offered over the network by over forty brand name Merchants. On December 22, 2000, Nexchange announced that it was winding down its services due to a lack of funding. The Company acquired the rights to the intellectual property from the secured creditors. Since 2000 the number of potential websites available to visit has increased exponentially and the number of visitors has also expanded, making the syndicated e-commerce business model even more relevant and powerful. From its start through Nexchange Corporation, e-commerce syndication has had a profound impact on the evolution of online business, with a number of signifcant companies leveraging this model to drive incremental revenues, new customer acquisition, and brand marketing.